{"id":2079,"date":"2021-06-10T10:01:44","date_gmt":"2021-06-10T08:01:44","guid":{"rendered":"https:\/\/ontheroaddm.com\/?p=2079"},"modified":"2021-06-10T10:01:45","modified_gmt":"2021-06-10T08:01:45","slug":"el-proceso-creativo-y-sus-6-etapas","status":"publish","type":"post","link":"https:\/\/ontheroaddm.com\/en\/el-proceso-creativo-y-sus-6-etapas\/","title":{"rendered":"The creative process and its 6 stages"},"content":{"rendered":"<p>Today we come to talk about a topic <strong>very important in the digital marketing sector<\/strong> and everything that has to do with communication. <strong>The creative process and its 6 stages<\/strong>.<\/p>\n\n\n\n<p>We start at the beginning<strong> the concept of creativity.<\/strong> There are people who are creative from birth, and countless definitions of this word. Some say that<em><strong> creativity is intelligence having fun, that a creative adult is a child who refused to grow up, or that creativity consists of putting different solutions to problems that we frequently experience.<\/strong><\/em><\/p>\n\n\n\n<p>All of this may be perfectly true, but what is true is that <strong>the creative process has several phases, <\/strong>that are often not seen, and<strong> their execution is what determines that a solution succeeds<\/strong> or stay by the wayside.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The creative process phase by phase<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To think<\/strong><\/h3>\n\n\n\n<p>As expected this is the<strong> very first step of all<\/strong>. <strong>To think<\/strong>, and above all ask ourselves many questions, <strong>question everything. <\/strong>&nbsp;What do we want to do? Where does our idea come from? What needs will it respond to? Is there currently a reference that we can take into account? How it will be? What other ideas could be complemented? When we start to <strong>Give answer<\/strong> to these questions, we will outline the concept of the idea we have in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To plan<\/strong><\/h3>\n\n\n\n<p>At this point you have to take<strong> paper and pen<\/strong>, an agenda, a calendar or a whiteboard and start making a <strong>map of how the process of creating our work will be<\/strong>. Depending on the project that we are designing, an estimated duration of each phase can be established, or not. In the case of<strong> digital creation <\/strong>of any kind, it is difficult to calculate the time that he is going to invest in each thing, because <strong>Problems or setbacks may arise that greatly delay us in delivering parts.<\/strong><\/p>\n\n\n\n<p>The idea here is <strong>structure the project as much as possible and divide it into small steps <\/strong>that can be more approachable. We should not stress, well <strong>It all depends on what way of working we have.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-1024x859.jpg\" alt=\"The creative process and its 6 stages\" class=\"wp-image-2080\" width=\"1024\" height=\"859\" srcset=\"https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-1024x859.jpg 1024w, https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-300x252.jpg 300w, https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-768x644.jpg 768w, https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-1536x1289.jpg 1536w, https:\/\/ontheroaddm.com\/wp-content\/uploads\/2021\/06\/dstudio-bcn-LUzyfImwDu0-unsplash-2048x1718.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To experience<\/strong><\/h3>\n\n\n\n<p>A good <strong><em>brainstorming<\/em> <\/strong>Regarding the way of doing things, it can help us here, the winning horse is always the one that goes out on the track for the first time. Namely, <strong>you have to try things that have not been done,<\/strong> novelties, combinations that seem risky to us. <strong>And in this way we will be able to arrive at answers that we would not have arrived at without this phase of experimentation.<\/strong> We always have an apprenticeship, whether of what can or cannot be done.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To create<\/strong><\/h3>\n\n\n\n<p>Moment of <strong>stain hands.<\/strong> It depends on the project we are creating, we will have to start one way or another, but here is the <strong>key to the creative process<\/strong>. Following the previous phases correctly, <strong>this is the time to enjoy.<\/strong> The creative process is something that fills and excites, in many cases, the creators and recipients of the designed messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Review<\/strong><\/h3>\n\n\n\n<p>Always this is usually <strong>the step that gives more laziness,<\/strong> but it is necessary like all the others. Many times the creation of a project takes days, weeks or even months. And all the content we have must be checked for errors for later correction. Surely<strong> the initial idea on which we started to work has nothing to do with the final result.<\/strong> For this reason, an exhaustive review must be carried out to correct errors that may have appeared, and especially to <strong>provide coherence to the entire project.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Share<\/strong><\/h3>\n\n\n\n<p>This step is <strong>fundamental in the era of marketing 2.0,<\/strong> share and publicize what we do, in a way that serves as<strong> example and inspiration for other future projects<\/strong>, and have a good <strong>fingerprint <\/strong>of our work.<\/p>\n\n\n\n<p>Social networks, blogs, web pages or any audiovisual platform are good allies to share our art,<strong> reach as many people as possible <\/strong>and create a good<strong> portfolio<\/strong> you never know when we will need you.<\/p>\n\n\n\n<p>In<strong><a href=\"https:\/\/ontheroaddm.com\/en\/\"> On the road<\/a><\/strong> we are committed to all our projects, and<strong> our company philosophy <\/strong>consists of providing the <strong>maximum professionalism<\/strong> and enthusiasm for all our clients. Therefore <strong>we enjoy the creative process <\/strong>and we share it from the first moment with the client, and later, with the world. &nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we come to talk about a very important topic in the digital marketing sector and everything that has to do with communication. The creative process and its 6 stages. We start at the beginning, the concept of creativity. There are people who are creative from birth, and countless definitions of this word. Some people \u2026 <a title=\"The creative process and its 6 stages\" class=\"read-more\" href=\"https:\/\/ontheroaddm.com\/en\/el-proceso-creativo-y-sus-6-etapas\/\" aria-label=\"More on The creative process and its 6 stages\">Read more<\/a><\/p>","protected":false},"author":5,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[9,10,8,11],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-creatividad","tag-diseno","tag-marketing","tag-proceso-creativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El proceso creativo y sus 6 etapas<\/title>\n<meta name=\"description\" content=\"El proceso creativo y sus 6 etapas. 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