In the technology era in which we find ourselves, the rule of "renewed or die". We are in a time of constant renewal, progress, learning and global technology. Therefore Marketing as a sales and market research discipline has had to adapt to this digital transformation that we are having to live. Today we come to tell you the advantages and disadvantages of digital marketing, lhe discipline to which the evolution of marketing to which we are accustomed has given rise.
What is marketing?
Let's start by making a brief definition of what marketing is as such, since it encompasses many things and this concept must be made clear to fully understand the advantages and disadvantages of digital marketing.
“Marketing is the science and art of exploring, creating, and delivering value to meet the needs of a for-profit target market. Marketing identifies unrealized needs and desires. Define, measure and quantify the size of the identified market and the potential profit. » - Philip Kotler
The main difference between marketing and advertising is whate marketing has measurable and verifiable resultsWhile advertising on many occasions seeks to create emotions, reactions or ideas that are not exactly measurable. Now that we know what pure marketing is, we can start talking about digital marketing, cyber marketing or marketing 2.0.
what is the digital marketing?
Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the offline world are imitated and translated to the online plane. When we talk about digital marketing we talk about use of new technologies, platforms and digital resources for marketing and sales. The means used are different, but the results sought are the same, directing the communication to a previously segmented target audience.
Advantages and disadvantages of digital marketing
Breadth of resources
Faced with this discipline we find a wide range of communication possibilities that every day grows more and more. This is both an advantage and a disadvantage as we can easily fall into obsolescence without even realizing it.
The digital marketing results are usually much faster and more visible than conventional marketing, but not all disciplines can have immediate results. Some strategies like SEO or organic positioning they are slower than the others.
Within the facilities that this discipline gives us, globalization plays in its favor. Right now it is very easy to carry out effective communication that spreads worldwide, when a few years ago this was unthinkable if you did not have a large initial investment.
We are at one of the most dynamic disciplines that exist. This can act as a disadvantage, since constant change allows us to make better hits, but also more glaring mistakes. A communication blunder can become a very serious problem for the image of any business. Therefore This discipline must be treated with the care and attention it deserves. It is very easy to grow, but it is also very easy to sink.
Usually online advertising, and Google campaigns, social networks or another platform, usually play with the advantage of having a faster return and require a lower initial investment. This is a great advantage because it takes less time to know if a strategy is working correctly.
The competence is one of the main factors that contribute to the communication strategy of any business, now in digital marketing we find ourselves with a lot of competition to the point that it is impossible to analyze all the competitors. The competition changes every day and their strategies as well. This for some is an interesting challenge, because competition helps us improve and sharpen our communication. On the other hand, despite this, for others it can be a great disadvantage, since it is impossible to be aware of all the market strategies and sometimes it can make it difficult to differentiate a brand.
Can everyone do digital marketing?
We close the article with a reminder that seems obvious in many disciplines, but when we talk about digital marketing it is sometimes overlooked. Chen we want to do digital marketing, the ideal is to put ourselves in the hands of professionals.
It is very common to see businesses that self-manage their marketing expecting results that do not arrive, and therefore they think that marketing is worthless. This is a big mistake. If we need, for example, to change a pipe, we call a plumber and we don't think twice. If we need to make an effective marketing strategy, then we have to have professionals from the sector in order to see the expected results. In On the road We are lovers of effective digital marketing, and that is why we put all our professionalism at your disposal.